Value for money

A day of shopping with my mother, one thing that bothers me a lot of the times cropped up and refused to leave me.

My moms insistence to go to a lot of malls fell on deaf ears. Her logic being we finish the shopping under one roof . My logic - I can get the same stuff for ten times cheaper . At first it bothered me that all I was thinking about was the price.

But maybe its not my problem to bother, the purchase cycle for me is no longer about the search for quality or experience .. because everyone gives that .. its about the price.

So maybe its the brands that should be thinking ... they have to give me another criteria to choose.

Sony Pix

Whats worth talking about here.. well this channel gives the movie a personality, by giving out details wrt thefeature in visuals that are distinctive to the channel, it owns the piece like no other channel.

Content

Surfing through the ten thousand odd blogs, you can see the creativity, thought and person reflected in each post. The evolution visible from the archives. Each brand blog distinctive, the latest obsession discussed, the individual shining through.

Delve a little deeper .. similarities in the thoughts expressed, is it the similarities between you and me or is it because of so much of the same information available freely?

Last Minute Syndrome

It is true what my teachers in school used to say, if you are waiting to submit your answer paper last when you arn't writing anything, it's because you are unsure of the answer.


Works for everything in life, unsure of telling something to family.. wait for it to be the last minute. Unsure of quitting on a silly bet (when we all know its best to let go), wait till its absolutely necessary. unsure of calling someone in the night, wait till 4 am when its hardly night. unsure of apologizing, wait till the scars begin to turn permanent.

Now thats one way of looking at it !

"The most unfair thing about life is the way it ends. I mean, life is tough. It takes up a lot of tour time. What do you get at the end of it? A death. Whats that, a bonus?!? I think the life cycle is all backwards. You should die first, get it out of the way. Then you go live in an old age home. You get kicked out for being too healthy, go collect your pension, then, when you start work, you get a gold watch on your first day. You work forty years until you're young enough to enjoy your retirement. You drink alcohol, you party, and you get ready for high school. You got to primary school, you become a kid, you play, you have no responsibilities, you become a little baby, you go back, you spend your last nine months floating with luxuries like central heating, spa, room service on tap, then you finish off as an orgasm!! Amen."

-- George Constanza

The Game

You give your best, you lose, you succeed, you wish you had pushed yourself to do little better in the last leg, you watch the spectators.

Series of games, a sport called life.

Each series makes you better, each person on and off the field effects you.

You slip, and you seek an encouraging look, someone else slips and you realize that despite everything we all are on the same team... even the spectators playing their own game in their own field.

Things complicate and you look for distractions, a face, a sign, a cheer.. the goal sometimes a distraction. You stumble and wish then for ten hurdles to come your way to prove yourself to self.

I am a speck in the field, a speck everyone’s looking at , a speck that wins.. that stumbles, a speck that looks at you, upon you.. for you.

A speck that may be your distraction, a speck you put all your hopes on, a speck that you look out for.

Bits .. Bites

Ppts, Texting.. its everywhere .. bits of information.Tiny amounts "any" human mind can read , assimilate, remember and respond to.

The advertisers aren't ones to be left behind, capturing the essence of the product in as few words as possible.

The downside - although "The thump is here" so is a spate of stupidly hilarious punchlines put in way too few words.

What makes it worse is that these poorly phrased "punch lines" never leave you ...billboards, news papers, TV, they are everywhere.

What is needed is a understanding of how much is needed on paper.The short of it - its OK to add two more words to your campaign than have a confusing bit of information... let the prospective customer get a bite. :)
............
"Abhi -Aish karo" --Sumptuous Lunch Buffet
The punchline of a popular restaurant in Hyderabad

Medical Examination

What is it about Medical Examinations that make me want to excel. No other exam in my life has this kind of effect on me, when it comes to a medical test I just have to have 6/6 vision, perfect hearing, perfect BMI , perfect teeth.

I still enjoy it when the dentist days "very good", and am willing to cheat during the eye test. I may not care about straight A's but if there is a Olympics for health I want to win it.