Shrouded!!

THE RESULT OF TOO MUCH ME TIME
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All posts on this blog © J.Chaitanya Reddy.

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Location: Secunderabad, Andhra Pradesh, India

Sunday, April 29, 2007

Creating a Relationship

On one hand brands spend huge sums of money, energy and manpower to market themselves as truly customer oriented, on the other they overlook "glaring" details that make a customer experience complete satisfaction.

Case in point : shoppers stop

Once upon a time this mall was a fav for the experience it provided. It was the ambiance which brought the footfalls and the exclusive merchandise that kept the sales up.

Flash to now ... you drive in to see huge boards of "Owners are responsible for parking here" plastered on all visible pillars at the entrance and the message doesn't leave you till you leave the parking lot.

Walk in.. lacklustre service.. same old merchandise ... ohh but they do have a loyalty program happening ..sigh!!

I Found My Happiness

I started this blog for one reason - to win a contest , revived it for some 10,000. Constant thinking, seeking answers, seeking questions, random deductions .

But on a day like today everything seems so meaningless, it feels like all the answers were one huge lie in front of the answer that I now have. An answer which holds no question, the power of which is pure .. its source equally true.

Suddenly the past has no reality, blurred images that change with every season.

There is no greater joy in life than knowing the purpose it presents .Memories fading, mistakes forgotten, self forgiven .. as I sketch the future in colour, the greys and blacks from way back fade into the whites of the background that I use.

Some answers just pop up from the least expected places .. like the title to this blog ( The punchline of a shaadi.com pop up )

:) cheers

Thursday, April 26, 2007

Someone out there is watching.

Mad traffic, crazy riders, 10 minutes for the train to depart - the traffic police gives you a pass and you silently say - Bless You.

A friend drops you right next to your vehicle in parking lot basement when he could have waited out and you cannot help but inwardly say a silent Bless You.

A long queue at the e-seva office, and you exchange your coupon with a retired gentleman so he could leave a half hour early and his eyes say it all - Bless You.

Thankfully it's still not always about hurrying through life.

And what did you know maybe this is why they say - someone out there is watching you.

Sunday, April 15, 2007

Happiness despite ..

The world crumbles to pieces, even the echo of which seems to be so far away ... way back in time and distance. All the discussions of religion, terrorism ... dark secrets within dissolve in new discoveries.

Discoveries you can live without, discoveries that will lead you to unlimited pain and discoveries that made the stars shine brighter, brought the moon closer.

A finality to the end and freedom to move on.

Everything closely guarded, incidents along the way goading you to stop from feeling too euphoric. Limits for joy that you drew.. promising never to cross.

Happiness despite..

Limitless happiness despite ... :)

Monday, April 02, 2007

Curious George

Boredom can make you do strange things .. like watch reruns of crappy movies.
happened to see this animated flick "Curious George" .. a story of how one museum guide tries to save the museum from shutting down.

His brilliant plan being to travel half way across the world to find an ancient idol "Zagawa" to bring in the crowds.Now the point is instead of finding another piece of history and keeping it in a glass enclosure, wouldn't it have been a better idea to create an atmosphere that would draw the crowds.

People love to listen to stories that make the piece come alive.. e.g: "the Mona Lisa".. so much has been said about this piece of art and its creator that all the speculation all the hype draws the crowds. Not many people would be interested to see a coin from 1600 b.c, those already inside the museum could throw an glance its way - for most and rightly so its just a piece of metal.

For the visitors and the people standing outside making a choice as to whether to spend time in a museum as against a walk to absorb the culture.. a story of the origin and importance needs to be demonstrated - thinking provoked and a connection established by creating an ambiance around each piece.

Most likely the visitors are just curious passers by, or in the look out for a hyped treasure.In such a case no Zakawa is going to save the museum ... you need to enhance what you have to make it desirable.

Which incidentally is what happens in the flick and is probably what the curators should have focused on in the first place.

Alive and Kicking

Walking down the streets naked
No reason to smile, nothing to fear
If death were to embrace me - would I back away and run?
It wouldnt make much of a difference - live or alive

Yet those tiny hands hold me back
All fingers cluthing on to one of mine
Maybe its the joy that provoked the thought
But its sorrow that keeps me alive!