Bits .. Bites

Ppts, Texting.. its everywhere .. bits of information.Tiny amounts "any" human mind can read , assimilate, remember and respond to.

The advertisers aren't ones to be left behind, capturing the essence of the product in as few words as possible.

The downside - although "The thump is here" so is a spate of stupidly hilarious punchlines put in way too few words.

What makes it worse is that these poorly phrased "punch lines" never leave you ...billboards, news papers, TV, they are everywhere.

What is needed is a understanding of how much is needed on paper.The short of it - its OK to add two more words to your campaign than have a confusing bit of information... let the prospective customer get a bite. :)
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"Abhi -Aish karo" --Sumptuous Lunch Buffet
The punchline of a popular restaurant in Hyderabad